Ming Hsu

His research focuses on the interdisciplinary areas of consumer neuroscience and neuroeconomics. In particular, he examines how managers can use brain-based methods to generate and validate insights into customers’ thoughts, feelings, and behavior, as well as how they are affected by managerial actions. He received his PhD in economics from Caltech in 2006 and was previously Assistant Professor of Economics at University of Illinois at Urbana-Champaign.