| First author surname |
Firstname |
Poster number and title |
| Acuti |
Diletta |
6.7 Branding and distribution strategies within industry convergence: An exploratory research of the nutraceutical market |
| Ahmad Husairi |
Mariyani |
8.2 Creating a superior product at any stage of the industry life cycle (ILC): The role of functional and dynamic capabilities |
| Amorim |
Ana Isabel |
21.4 Exploring the potential use of internal social networks in higher education |
| Aouzelleg |
Louiza |
12.2 Presence of Algerian brands on the internet: Impact on consumer based brand equity |
| Arrivé |
Sandra |
12.3 Digital brand content: From practice to concept |
| Auxtova |
Kristina |
1.2 Shocking, controversial, and offensive advertising: A systematic review |
| Barroso-Mendez |
M. Jesus |
15.5 Successful partnership processes between businesses and NPOs: The role of partner characteristics and relationship capital |
| Bauer |
Andràs |
11.6 How to become a better salesperson? A career research perspective |
| Bazaki |
Eirini |
13.6 The role of habit and social presence in Web and mobile platforms |
| Ben-Moussa |
Essia |
21.2 Analysis through eye tracking approach of the way consumers read mixed review pages |
| Berthaud |
Stephanie |
19.8 The impact of the type of bank on customers' reactions to their bank: The mediating role of trust |
| Bettiga |
Debora |
10.1 Understanding the influence of anticipated emotions on personal devices adoption and usage |
| Bialkova |
Svetlana |
1.9 When good intention rolls in wrong dimension: Factors precluding ad success |
| Bicakcioglu |
Nilay |
7.8 Understanding brand love: Antecedents and consequences |
| Bormann |
Patrick |
11.4 Misbelief about synergies: How strategy flaws alter revenue streams in online and offline channels |
| Brokalaki |
Zafeirenia |
2.5 Consumption for self hypervasis: Ballet as a foucauldian technology of the self |
| Brunner |
Thomas |
16.3 Labels are not always beneficial: The case of organic wine |
| Bryła |
Paweł |
16.4 Organic food consumption in Poland: Motives and barriers |
| Bui |
Phuong Thao |
4.1 Avenger-customers: How do negative emotions drive their revenge behavior? |
| Burnier |
Pedro |
17.7 International marketing strategies of an agribusiness born global company |
| Calderón Urbina |
Susan |
2.2 “In-fashion” or “always classy”? The effect of psychological pressure on the choice of conspicuous products |
| Cavusoglu |
Lena |
21.1 Dress code, virtual: The impact of social media usage patterns in apparel consumption |
| Cayolla |
Ricardo |
7.3 Neural aspects of brand love |
| Chang |
In Ngan |
9.4 The effects of buyer- supplier’s collaboration on knowledge and product innovation |
| Charbonnier-Voirin |
Audrey |
7.9 Internal employer brand: Some possible consequences for the organization |
| Chatzopoulou |
Evangelia |
6.4 The concurrent effect of managerial cognitions and emotions in strategic expansion decision making |
| Chen |
Ming-Yi |
3.1 Do we become better people after doing good things? |
| Chen |
Shan |
11.5 Elicit Chinese consumers’ willingness to pay in e-commerce |
| Chen |
Chen |
15.1 Will the nonprofit get hurt by the sponsorship? |
| Chou |
Cindy Yunhsin |
19.4 The mediation effect of intercustomer social support on customer subjective well-being: A virtual servicescape study |
| Chryssochoidis |
George |
16.6 Performance of the 5 most importance nutritional labels: Testing for their perceived completeness, complexity, simplicity, accuracy and coerciveness across 4 countries |
| Chuan Gan |
Chin |
12.1 Pre-decision evaluation as a factor of anticipated cognitive dissonance in online environment |
| Chung |
Tuck Siong |
13.3 Effect of mood management on mobile news content preferences |
| Constantinides |
Efthymios |
21.6 The efficacy of the internet and social media as medical marketing tools |
| Cornelis |
Erlinde |
22.5 The product, the pitch, or the promotor? A conceptual model for investigating consumer response to crowdfunding campaigns |
| Dabic |
Marina |
9.2 Does marketing innovation influence product and process innovation? |
| Daukuls |
Roman |
10.5 New product diffusion in multiple channels |
| De Jongh |
Valérie Livia |
21.7 The inner circle: An exploratory study of CEOs’ perspectives on social media in leadership communication |
| Demir |
Pinar |
1.5 Consumers' perceptions of and responses to advertising creativity |
| Diaz |
Estrella |
20.4 The analysis of the persuasiveness of airline websites: A latent class segmentation |
| Dinh |
Estelle |
7.2 Familiness and luxury brand equity – a tale of twin sisters? |
| Dotterweich |
Christoph |
6.1 Outcome-based contracts in small and medium sized enterprises - a contradiction!? |
| Duque |
Lola C. |
14.3 Is it good for small firms to engage in cause-related marketing campaigns? |
| E Griesser |
Simone |
2.1 Psychological distance of utilitarian vs. luxury products and services |
| Esterzon |
Emilie |
13.5 The effect of mobile phone reminders on medical appointment attendance |
| Falcao |
Roberto |
17.8 Revisiting international marketing performance: Towards a framework |
| Fayos Gardó |
Teresa |
17.1 Analysing the international activity of fashion retail firms through a combined embeddedness-dynamic capabilities approach |
| Feng |
Zhiteng |
13.1 The impact of mobile word of mouth (mWOM) on consumer decision-making |
| Ferreira |
Viviane Moura Rocha |
11.3 Marketing strategy and financial performance in retail e-commerce |
| Frasquet |
Marta |
11.2 The interaction between offline and online behaviors of multichannel retail customers |
| Freixanet |
Joan |
17.2 The impact of innovation on firms’ internationalization and performance |
| Fueyo |
Celine |
21.3 Employees’ voice on professional social networks: A major influence on e-reputation |
| Gambarjan |
Karine |
12.5 Customer engagement in digital channels as a key factor of modern loyalty: The airline practice |
| Ghoul |
Amelie El |
5.5 Designing and delivering consistent customer experiences: Integrating brand and stakeholder management |
| Giannetti |
Verdiana |
8.3 Product’s characteristics as drivers of trickle-down and reverse innovation: Evidence from the food industry |
| Hafeez |
Ajmal |
10.3 The effect of perceived learning opportunity on consumers’ evaluations of really new products |
| Hakala |
Ulla |
7.7 Operationalizing corporate brand heritage |
| Hayran |
Ceren |
2.4 Antecedents and consumer behavioral consequences of "the feeling of missing out" |
| Hirschfelder |
Benedikt |
1.7 The effects of content marketing on the attitude formation in the South African energy drink market |
| Honkanen |
Pirjo |
16.5 Organic or wild? European consumers’ perceptions of organic fish reveal challenges for communication and marketing |
| Horia Tierean |
Silviu |
17.5 A good neighbor or a distant friend? The role of distance and supplier’s reputation in international purchasing |
| Hsia |
Kang-Ning |
1.6 Effects of differences in mood induction timing on ad recall |
| Huang |
Hui-Ling |
6.5 The effect of fit among manufacturing strategy, strategic orientation, and marketing strategy on business performance |
| Hwang |
Euejung |
7.6 Elicitation of semantic and perceptual brand meanings |
| Jacobsen |
Lina |
22.6 Using online user communities for interactive value creation in innovation |
| Jiao |
Wenyu |
11.1 A multichannel, cross-selling and discount framework to improve customer lifetime value |
| Jin |
Daoyan |
5.2 Linking online self-service technology interactivity and customer brand engagement: The role of gamification |
| Jussila |
Jari |
21.5 Social media analytics empowering marketing insight: A framework for analyzing affective experiences from social media content |
| Kachouie |
Reza |
6.3 From matching to creating market change: A dynamic marketing capabilities view |
| Kadic-Maglajlic |
Selma |
4.6 Moderated mediation approach for improving wom and customer perceived value: Is there a trade-off between flexibility and information sharing? |
| Karaduman |
Cansu |
2.9 How to make deals more attractive: Do not let your customers become depleted |
| Kazlauskienė |
Asta |
8.1 Attitudes towards product category effect on consumers’ reactions to business crises |
| Keszey |
Tamara |
10.4 The effects of sales-marketing encroachment on new product development |
| Khimina |
Svetlana |
9.1 Design innovativeness: Concept and effect on performance |
| Kim |
Moon-Yong |
17.3 The interaction effects of brand globalness and national culture on country brand popularity |
| Klemm |
Alexandra |
3.4 Buying less, sharing more? Comparative analysis of downshifting and collaborative consumption practices |
| Komarac |
Tanja |
15.2 Museum shops' role in creating and delivering value: Museum professionals' perspectives |
| Kopanidis |
Foula |
4.5 The drive towards karate membership: The influence of risk, personal values, benefits and enjoyment of activities across Singapore, Australia and New Zealand |
| Korelo |
Jose Carlos |
3.5 Social norms influencing user's energy consumption: The case of Brazilian energy tariff flag system |
| Koronios |
Konstantinos |
5.6 Motivation for recurring customers in sport events: Evidence from an ultramarathon running event |
| Kousi |
Sofia |
2.7 Decomposing the natural edge of experiential purchases on wellbeing |
| Krowinska |
Agata |
5.3 An exploration of factors influencing digital natives’ brand engagement on Facebook |
| Kuazaqui |
Edmir |
4.3 Entrepreneurial sales and building strategic relationships |
| Kwon |
Kyung-Joon |
13.4 Conceptualizing users’ intentions to share consumption experiences online via mobile devices |
| Laflamme |
Josee |
1.1 Influence of cultures on sexist stereotypes in advertising: State of the art |
| Laud |
Gauri |
22.3 Co-created obsession: A new perspective on consumer engagement |
| Lin |
Hsin-Chen |
12.6 How political candidates’ social media presence and their use of it relate to their election outcomes |
| Liu |
Wenjing |
7.5 Brand integration in horizontal merger and acquisition: Analysis of cases in Chinese household electrical appliances industry |
| Mac |
Lancy |
6.6 The market driving strategy construct: An
empirical validation |
| Mardumyan |
Anna |
4.2 Mediation in complaint handling: What motivates customers to turn to the mediator? |
| Meriläinen |
Kirsi |
20.1 Managing of business networks through exchanging customer knowledge: A case study on tourism networks |
| Moran |
Gillian |
5.1 Interactive content features on Facebook: Does user engagement need a little nudge? |
| Moritz |
Madleen |
22.2 Negatively experienced co-creation processes via online self-service technologies: Exploring the drivers and consequences |
| Moser |
Andrea K. |
16.10 Deciphering sustainable consumption: Understanding, motives and heuristic cues in the context of personal care products |
| Mrkwicka |
Kirsten |
22.4 Developing absorptive capacity to leverage user-generated content |
| Muniz |
Karlan |
1.3 The impact of narrative-brand congruency on perceived realism and its effect on the transportation process |
| Munten |
Pauline |
2.6 Curbing product obsolescence issues: understanding life span information framing effects on consumers’ intertemporal choices |
| Nazifi |
Amin |
19.7 The drivers of perceived justice in a service termination context |
| Nedeva |
Valentina |
1.8 Branding the divine: Consumer response to transcendental references in brand communication |
| Negrão |
Angela |
3.3 Social influence on pro-social behaviors: Could brands' virtuous actions influence consumers’ pro-social behavior? |
| Novikova |
Olga |
4.4 Empirical analysis of consumer purchase behavior: Interaction between state dependence and sensitivity to marketing-mix variables |
| Ozimec |
Kristina |
16.1 Cognitive and social factors of intertemporal choice in the context of sustainable consumption |
| Panigyraki |
Artemis |
16.2 Consumer suspicion as a communicational opportunity in ethical consumption |
| Park |
Jaewoo |
3.2 Does hand cleansing affect feelings of guilt for smoking behavior? |
| Paul Fritze |
Martin |
19.1 Intangible possessions? Loss aversion and ownership as explanatory approaches to the endowment effect in service contexts |
| Pilla Bretas |
Vanessa |
18.4 A framework for analysis of strategy development in the franchising sector in emerging markets |
| Pinheiro |
José |
9.6 Alignment and adaptability in manufacturing firms: absorptive capacity and ambidexterity of market and innovation orientations impacts on business performance |
| Pronay |
Szabolcs |
9.5 University innovations for sale – analyzing the technology transfer activities of European and Japanese universities from the perspective of science to business marketing |
| Ptok |
Annette |
6.2 Can you operationalize marketing and sales related constructs with compustat’s SGA (selling, general, and administrative expenses)? |
| Reiby |
Audun |
18.2 Governance, cultural distance and cultural competencies: The impact of plural governance on cultural competencies for multinational companies in China |
| Rodrigues |
Paula |
7.1 Why consumers buy luxury brand? |
| Ruffer |
Stefan |
19.6 Does one strategy fit all? An exploratory investigation of customer acquisition in the context of complex services |
| Sahabeh Tabrizi |
Eisa |
8.5 The monetary effect of self-production: A randomized trial about the impact of self-producing a food product on willingness to pay |
| Sakellariou |
Evy |
9.3 Organizing ideation in global firms: How to avoid the complexity trap |
| Sakr |
Adel |
1.4 A content analysis study on visual metaphor in print advertising |
| Sanjari |
Seyedeh Setareh |
15.4 Why one does not fit all: Towards an integrative framework of nutrition label formats effectiveness |
| Scheiben |
Carolin |
2.11 The trade of time and money: Mental accounting and consumer decision making |
| Schikofsky |
Jan |
14.2 Less is more, more or less - how to deal with mental rebound effects in consumers’ mobility behavior |
| Schlueschen |
Andrea |
5.4 Effects of branded celebrity posts on customer engagement in social media |
| Shekhovtsova |
Iryna |
9.8 Innovation, risk, and firm value |
| Shevchenko |
Elena |
22.1 Consumer engagement with user-generated content |
| Shiraishi |
Guilherme |
15.3 Pricing in nonprofit organizations: A flagship species case |
| Sievers |
Silvia |
19.5 Truths, myths, and lies about internal marketing: Mapping the literature and ways forward |
| Singh |
Gaganpreet |
16.7 Leveraging green packaging for price premium |
| Sresnewsky |
Katherine |
11.7 Marketing information system applied to retail (MISR): A theoretical proposal |
| Sun |
Ruohao |
9.7 External resource and radical innovation: The moderating role of marketing intelligence |
| Sung |
Eunyoung (christine) |
13.2 Consumer-led behavioral intention and psychological risk aversion toward location-based social media mobile apps |
| Sy-Changco |
Joseph |
18.3 Standardization or adaptation: A case study on Cirque du Soleil’s Zaia show in Macau |
| Sze Yin Ho |
Jessica |
4.7 Can website personality foster online relationship marketing? |
| Tabari |
Saloomeh |
20.6 Tourism destination image management: The case of England as honeymoon destination |
| Tariq |
Adeel |
10.2 Brand extensions: The effect of adoption of additional products on the change in brand expectations |
| Thomas |
Robert |
2.8 Exploring football fans’ utilitarian shopping motivation and its effect on sponsorship engagement |
| Trocchia |
Phil |
17.6 Your final is interfering with my travel plans: Creating student entitlement clusters |
| Tsogas |
Markos |
17.4 Targeting alternatives in international market expansion strategies |
| Tuan |
Annamaria |
14.1 Consumers' reactions to new corporate community initiatives. The role of the type of community and country of origin |
| Tuusjärvi |
Eiren |
16.9 Building organic as a brand: Experiences of the 'unconverted' |
| Ulqinaku |
Aulona |
2.12 Holding on for a hero: The effect of heroes in mitigating psychological threats |
| Valor |
Carmen |
16.8 Barking up the wrong tree: Sustainability, consumption, and the circuits of power |
| Van Den Ochtend |
Jeroen |
10.6 Product adoption within the existing customer base: The importance of private and social signals |
| Vecino Gravel |
Julio D. |
2.10 Is the weight so important? |
| Vernuccio |
Maria |
5.7 Consumer-brand engagement: Delving into the managerial perspectives |
| Vicdan |
Handan |
20.2 Impact of wwoofing as an alternative tourism on sustainability |
| Vítová Dušková |
Marie |
12.7 Measuring the impact of youtube channels of philharmonic orchestras using h-index |
| Voorn |
Ronald |
7.4 The role of values in the consumer brand selection process |
| Wang |
Qian |
19.3 The impact of customer value co-creation activities on wellbeing in services |
| Wu |
Szu-Hsin |
19.2 Designing emotional customer experience for value co-creation: From a service-dominant logic perspective |
| Yalkin |
Cagri |
20.3 Soap-opera induced tourism to turkey: Contesting the Ottoman post-colonial relationships and nation-brands |
| Yuan |
Lin |
18.1 Diversification, industry type and performance of developing country mncs |
| Zanon |
Johanna |
20.5 The role of message strategies in promoting eco-friendly accommodations |
| Zhan |
Fu-Rong |
8.4 Show me the product or the model: The effect of the type of online product display on consumer responses |
| Zhang |
Jie |
2.3 Product aesthetics and consumers’ evaluation of the hedonic consumption experience - the case of consumers’ taste perception |
| Zhang |
Sha |
12.4 How do companies make their wechat brand posts popular? Empirical evidence from well-known Chinese brands |
